DEC
2018
Strategic Sponsorship for Maximum Brand Impact!
Bird in Hand served as the exclusive wine sponsor for the 2018 Fashion Awards, enhancing brand visibility among celebrities and fashion icons.
We secured a second-year sponsorship with the British Fashion Council, targeting high-profile exposure. Working with Partners, we collaborated with Victoria Beckham, among other VIPs, who enjoyed Bird in Hand wine throughout the event. Brand presence was amplified as David Beckham joined Bird in Hand’s VIP table, with Brooke Shields, seated beside founder Andrew Nugent, presenting the Designer of the Year award.
This strategic association generated global media attention, bolstered by celebrity social posts and extensive coverage in the UK, US, and Australia.
APR
2022
Strategic Market Launch: Amplifying Awareness with Targeted Insight
Carlsberg Group partnered with Bright Light PR to create an international PR plan for launching Birell, their new alcohol-free beer, in Poland and Bulgaria.
Beyond a toolkit, we provided hands-on support to ensure a successful market introduction. Targeting the emerging "Healthy Hedonists" consumer group, we led research to uncover insights that gained extensive media traction and highlighted the brand’s relevance.
Our strategy included an influencer program tailored to each market, with Bright Light PR handling influencer selection, content planning, and materials.
The toolkit provided markets with adaptable resources, helping drive awareness and promote the non-alcoholic category across Europe.
DEC
2019
Sponsorship with Impact!
Bird In Hand x LOVE CLUB
To boost UK visibility for Bird in Hand, we facilitated their headline sponsorship at Elton John’s AIDS Foundation event, CLUB LOVE. Our role included seamless management of the sponsorship, from bold branding across the event’s main bar areas to exclusive Bird in Hand wines at every table.
Bright Light PR ensured the Bird in Hand team connected with notable guests like Sir Elton John, Graham Norton, and Sam Smith, securing high-impact photos and social media content. Hosting a star-studded table, we engaged influencers like Pixie Geldof and Henry Holland, whose posts amplified the brand's reach. The evening raised over £1 million for LGBTQ+ initiatives, aligning Bird in Hand with a powerful cause and enhancing brand prestige in the UK market.
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